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What exactly is UX or User Experience?
In this time and age, most companies are working hard in order to stay competitive. Some are diversifying their product offering, others are enhancing their sales and marketing strategies while others are investing in acquiring skilled staff. However, all this hassle may not translate to profits if they don’t focus on enhancing their user experience. I know this term is not easy to swallow; you may need to understand it deeper. What is user experience? User experience is a summary of the feeling you get after interacting with a product or system at that specific moment. For example, in a company, UX details the response from an end user after interacting with the company’s product or system. Was it easy to use? Was the interface friendly? These are some of the questions that can help in understanding UX. What Is UX Design?While creating a website, you need create a clear workflow for users. UX is used for planning and coming up with that desired end-user experience. UX is more focused on the end-user experience than the basic visual attraction of the website. UX involves intensive research. You need to figure out what will do what and how the response will be to the end user. Benefits of a good UX design 1.Helps you achieve your goals As you come up with an effective UX design, you will interact with various disciplines of the company ranging from the sales and marketing department, head of finance to the operations manager. That way, you will integrate the system to meet the needs of every department. At the end, all the company’s goals will be achieved. 2.It helps you understand your audience. Creating a website is not an easy task. You need to understand your target audience. UX design helps you understand different personas in a company. It will help you segment your audience. That way you will provide different experiences in each segment leading to the overall profitability of the company. 3.It helps you acquire content to put on the website you are designing UX design will lead you to know the type of content that appeals to the users. Knowing this will help you to come up with website contents that will attract audience to the website. This information will make you enjoy a great online command. 4.It helps you save money. Adopting a great UX design will have a lasting impact. Your research and planning will not be in vain. Your website will serve you for more years and lead to millions of sales. Additionally, maintenance and expensive redesign will be less costly hence saving you money. Summary As seen above UX design is important for companies. Customer impressions on a company’s brands should not be neglected. That can be improved by designing a great user experience. It is the way to go as far as building customer trust and loyalty is concerned. More companies are investing more in UX design in order to build their ROI. Hence it is an important phase when designing a website/ system for companies that are expecting success as they penetrate new markets.
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