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UX design or user experience design is a terminology used in website design to mean that process of coming up with a user-friendly website that is not only informative but also interactive. It's a technique that has come a long way to ensure that websites are used appropriately to meet their objective effectively. What is the need of designing a website that only you or professionals can understand its functionality? Unless such professionals are your target audience, then expect very little traffic if any to such a site. For the new website owners, you must have realized that owning a website is not enough; you need to get as many people as possible to visit it and also maintain your audience. Let JIN Design take you through some importance of UX design that might be of help.
UX design will help you attract and maintain more people on your website. Search Engine Optimization has made things much easier for both the old and new website owners; both of them have an equal chance of getting more people to their site regardless of their reputation.It all depends on the strings you are willing to pool to make sure that SEO works to your advantage. However, even if you happen to hire the best SEO company or invest all your resources towards improving your Google rank; if your website is complicated to use, it will be all for nothing. The users are likely only to visit once and may never visit again if his/her first experience was nothing to smile about. Having a user experience website is the perfect way to make sure you maintain your audience. It helps you meet your objective more convenient and efficiently. Your primary goal as a website owner is to ensure people get to see the content on your site, on the other hand, the main aim of the user is to get required information without much straining or time wasting . UX design will ensure that there are mutual benefits to the both the user and web owner. However, for the website owner, you will have killed two birds with same stone since you will not only increase your Google ranking, but you will also have marketed your products or even sold a lot of product in the process if your website happens to be an online storefront. Help you understand your target audience well which increases your online experience. Most websites are used for entrepreneur purpose which means knowing your audience is not an option. For you to deliver the right contents or products, you must make sure that it is designed in such a way as to adequately address the needs of its users. Ux design is not static which means that it is subject to change; therefore an entrepreneur has the chance to study the behavior of the users and make changes to suit the user needs. At the end of the day, the investor not only gets more people visiting their website but also get to know more about their customers which are a plus since handling their customer needs becomes much easier which gives them a competitive edge over their competitors.
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What exactly is UX or User Experience?
In this time and age, most companies are working hard in order to stay competitive. Some are diversifying their product offering, others are enhancing their sales and marketing strategies while others are investing in acquiring skilled staff. However, all this hassle may not translate to profits if they don’t focus on enhancing their user experience. I know this term is not easy to swallow; you may need to understand it deeper. What is user experience? User experience is a summary of the feeling you get after interacting with a product or system at that specific moment. For example, in a company, UX details the response from an end user after interacting with the company’s product or system. Was it easy to use? Was the interface friendly? These are some of the questions that can help in understanding UX. What Is UX Design?While creating a website, you need create a clear workflow for users. UX is used for planning and coming up with that desired end-user experience. UX is more focused on the end-user experience than the basic visual attraction of the website. UX involves intensive research. You need to figure out what will do what and how the response will be to the end user. Benefits of a good UX design 1.Helps you achieve your goals As you come up with an effective UX design, you will interact with various disciplines of the company ranging from the sales and marketing department, head of finance to the operations manager. That way, you will integrate the system to meet the needs of every department. At the end, all the company’s goals will be achieved. 2.It helps you understand your audience. Creating a website is not an easy task. You need to understand your target audience. UX design helps you understand different personas in a company. It will help you segment your audience. That way you will provide different experiences in each segment leading to the overall profitability of the company. 3.It helps you acquire content to put on the website you are designing UX design will lead you to know the type of content that appeals to the users. Knowing this will help you to come up with website contents that will attract audience to the website. This information will make you enjoy a great online command. 4.It helps you save money. Adopting a great UX design will have a lasting impact. Your research and planning will not be in vain. Your website will serve you for more years and lead to millions of sales. Additionally, maintenance and expensive redesign will be less costly hence saving you money. Summary As seen above UX design is important for companies. Customer impressions on a company’s brands should not be neglected. That can be improved by designing a great user experience. It is the way to go as far as building customer trust and loyalty is concerned. More companies are investing more in UX design in order to build their ROI. Hence it is an important phase when designing a website/ system for companies that are expecting success as they penetrate new markets. With a plethora of website architecture agencies out there, it can be an overwhelming undertaking to shortlist a decent few and after that settle on your decision on the most suitable one for your business. Here are five great pointers from a UX design agency Singapore that will help settle on your decision simple.
1. Check the agency's reputation Go through the agency's portfolio in detail and observe each of their clients' websites. Does the agency have an extraordinary customer portfolio? Are the websites attractive and user-friendly? Do those websites reflect each of those companies' brands? Have they done any work for companies in your industry? These are a portion of the questions that you should address. Additionally, ask the professional website composition agency to send you referrals and call up those clients and discover how their experience was managing the website architecture agency being referred to. 2. To what extent has the agency been in operation? Age doesn't make a difference, however, you should remember that the internet is ceaselessly evolving and various changes happen once a day. Many companies claim to have some expertise in website architecture yet wind up closing down not able to stay aware of the pace. A website architecture agency that has been around for at least three years has been all around managed and has a higher shot of delivering the products. 3. How enormous is the team? The perfect website architecture agency is one that is sufficient to give you the consideration you deserve and viably manage your venture and not very huge that you'll be overlooked because of a large number of clients. Substantial website composition agencies, while being very resourced may do not have the flexibility and quick turnaround that a littler agency can give. Settle on your decision based on the requirements of your business. 4. Discover will's identity your contact point with the agency Ensure you discover a contact number for the contact individual/account manager from the agency and furthermore discover from them to what extent they take to react to messages. Nothing's more frustrating than having issues with your website and not having the capacity to break through to the agency! 5. Is the team approachable, friendly and professional? It's basic that you associate with the individuals from the agency because a decent comprehension between both parties will make extraordinary synergy. Do they set aside an opportunity to interact with you, get some answers concerning your needs and so on.? Do they meet deadlines? So they have a professional work ethic? Is it true that they are excited about giving solutions that would be awesome for you or would they say they are essentially trying to offer you an ever increasing number of services that you don't require? Keep in mind, expansive animations and complex graphics can make the interface design overwhelming. In this way, you ought to know when it's worth to look for assistance from specialists offering UX and UI design services. It is constantly better to pick the elements for UX and UI design astutely generally your website would do not have the eventual fate of interaction. |